When shooting for clothing companies, you sometimes have to split your time between you, the cinematographer and the photographer.
This can be very time consuming due to outfit changes and set up times.
When Hype called me for a new project, they gave me a time scale and mentioned, that the photographer and I will have to shoot around each other.
So i spoke with the photographer, asked what they wanted from the shoot so we can arrange how we can both get the shoot done.
We only had 5 hours, so the photographer had the first 2.5 hours in the morning and I had the end of the shoot.
I knew I had to be quick, so while the photographer was shooting..... I was doing quick set up tests, with exposures and framing.
I actually did a quick bts while on set.
Regarding the location, it has mainly been used for pop style videos and furniture videos. My goal was to try and achieve something a bit dark and mysterious.
Something along the lines of the "shinning" meets "american horror story" feel to it......so I tried to blend those together in a fashionable way.
The gear I used for this shoot was my RED Scarlet, Kessler Crane Slider, Sachtler Tripod, Rokinon/Samyang Lenses and my F&V lights.
I used the Z180S and K4000.....but with the Bi-Color options.
Besides using the lights in a traditonal way.... I also used them to create moving shapes/shadows as well as using them for flickering.
For example ... I flickered one of the Z180S, like it was a broken light just out of shot in the elevator.
The final video:
And a BTS video how it was shot:
For more information check: